WEB MARKETING

Website Optimization

Website Optimization also known as Search Engine Optimization (SEO) refers to optimizing a website to rank well in the search engines.

New sites do not need to be "submitted" to search engines to be listed. However, Google and Yahoo offer a submission program such as Google Sitemaps that an XML type feed could be created and submitted. Generally however, a simple link from an established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days or even weeks from the acquisition of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

We will also manually submit your Website to the following major search engines: Yahoo, Google, AOL, MSN.

Search Engine Submission

A webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. Because the major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find all by themselves most web sites on the Internet.

There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.

Paid Submission (PPC)

Search engine advertising in which payment is based on the number of times the website is selected (clicked) from the results list. Is used in paid placement advertising and paid inclusion. Also known as cost-per-click listings (CPC).